Land Your Dream Book Deal — It's Time!

Book Proposal Academy will get you a top-tier proposal that agents and editors are excited to buy.

Apply now for Fall 2021!

What is happening with that book of yours? Still haven’t drafted or pitched it, yet?

 Let’s change that.

An incredible book deal starts with an incredible proposal.

You have a brilliant idea for a non-fiction book (yes, that includes self-help and memoir).

You started a book proposal, got so far, then stalled out. Or, maybe you didn’t start.

Because of the extreme ups and downs of the pandemic, you’ve had more doubt than ever. Are agents and editors even buying books from new authors now? (Hint: yes they are!)

You need to write this book, but you also need answers and guidance:

  • What are agents and editors truly looking for right now?
  • Why can’t you just send sample chapters and get a deal?
  • Is every part of a proposal essential?
  • How is the industry affected by the pandemic?
  • What’s the difference between a proposal that sells and doesn’t sell?
  • How do you get an agent and a big advance?
  • How important is your writing style? Your platform?
  • How can you do any of this right?

You want to get started. You want to feel confident. But you’re starting to wonder if you have what it takes to be a best-selling author who changes the hearts and minds of the people who need your book.

Even for your normally can-do, confident, go-getter self, this process has depleted your drive and confidence.

Book publishing is full of uncertainty. That’s just the biz. But you can go through the process with confidence.

I’m here to guide your transformation into authorship.

Apply for Fall 2021

Deadline to apply: August 16th

I'm Ready to Apply

Book Proposal Academy

The Academy is comprised of an intimate, exclusive group — I only accept a handful of people into the program, and only those who have a good chance of selling their book.

Book Industry Expert

You get direct access to a book industry expert who has helped first-time authors sell their book proposals to big-5 publishers.

One-on-one Guidance

You get one-on-one guidance crafting your book proposal — no more guessing about what works.

Personalized Feedback

You get feedback and stay on track with weekly lessons that include built-in writing time.

Support and Accountability

You get moral support and accountability as you write your proposal, all in carefully crafted stages that are proven to work.

Sell Your Proposal

You will write a book proposal that can actually sell – and sell soon.

Intimate, Exclusive group

You will be part of an intimate, exclusive group of change-making thought-leaders who are going through the process with you.

Book Proposal Academy Testimonials

Tammy LaDrew, The Featherstone Institute

Tammy LaDrew

"BPA not only gives you the knowledge, skills and support to get your book published, the process itself will change your life. Be prepared to work hard and to celebrate your accomplishments!"

Megan deBoer. Founder, Tended Wealth

Megan deBoer

"Had I attempted to do this alone, I would have stopped, been derailed, or felt too insecure to continue. Going through this process with others was really valuable. I am so glad I gave my book this essential support!"

Jen Mayer. Founder, Baby Caravan

Jen Mayer

"Writing a book proposal was very daunting to me, so I put it off. But BPA’s lessons broke it down into actionable sections, so we worked piece by piece. I’m so proud of the work we did together!"

Develop Your Proposal in 16 Weeks

When you’re crystal clear about your idea, your story, audience and market, your proposal will rise to the top of the pile. But everyone needs help getting there.

Let's start the process

Book Proposal Academy meets from February 16th through June 1st, 2021. That’s 16 weeks.

Wait, 16 WEEKS?! I want this done yesterday!

No matter how smart and productive you may be, a book proposal that sells takes more than three or four weeks to write and polish.

You may have seen DIY courses that promise you can write it in less time. In my experience, this is not realistic. Do not waste your time and money, or increase your frustration, on these empty promises.

Book Proposal Academy is the step-by-step track to getting your proposal done in the right way. Your proposal needs to stand out, not end up in some editor’s drawer collecting dust.

Plus, you’ll have it done before agents go on summer break. And, you’ll be able to FOCUS and DELIVER through the winter when distractions are high (online school? vaccine uncertainty? shutdowns?).

You’ll be set up to start 2022 right — with your book.

  • The book market is competitive. You want to send out your best proposal.
  • A book proposal maps out your entire book. It sets you up to write, so you’ll know exactly where to start.
  • You’ll know who you’re writing for, and why.
  • You’ll know where your book fits in the current landscape of best-selling titles.
  • You’ll refine your writing voice, your author brand, and your ability to express ideas.
  • Your brilliant, change-making book deserves time, expert guidance, and quality feedback.
  • Your transformation from wanna-be author to author-for-real is profoundly satisfying. Do it the right way.

Crafting a book proposal needs the guidance of someone who knows what agents and editors want to see.

It also benefits big time from the support of your peers who are going through the process with you. It’s not a secret: a savvy cheering section is vital to every author’s success.

Book Proposal Academy clients have landed 5-figure book deals after taking my 16-week intensive, step-by-step proposal coaching program.

Who This Course is For

The Book Proposal Academy is not a program for dabblers, or “Sunday writers.”

It’s not for people who don’t know what kind of book they want to write yet (listen up – if this is you, I have other services that will prepare you for BPA, so let’s talk).

Book Proposal Academy is for people who are burning to write their book and share their insights, method, or story. And they want to do it now.

It’s for those who are on fire with a book idea. It’s for people who can’t wait to see their book in print. For people who are focused and motivated.

I assure you, the time you spend thinking, incorporating feedback, revising and polishing is well worth it. It’s the difference between selling and not selling your book.

Book Proposal Academy Testimonial

Catherine Amanda Gray, Unsilenced Woman

"The process from book idea to publication is a daunting one in today’s publishing world, but now I feel that I have the support and knowledge (and strong proposal!) to navigate it with resilience. My confidence going into the next stage of the process feels sharper and more founded on knowledge. My book’s whole concept has matured, too."
— Proud Flesh: One Mother's Quest for Healing and Pleasure

Jillian Turecki, relationship coach.

"There is no way I would ever have been prepared to write a book had it not been for this course."

Jennifer Mayer, Founder, Baby Caravan.

"BPA helped save me from overthinking or doubting myself. It was so helpful to know what agents and publishers were going to want."

What to Expect

Over the time we work together, we do as much writing as possible during class. This helps to maximize your time—something we’re all short on—and minimize distractions.

In Book Proposal Academy you get:

  • Access to me anytime via Slack—ask questions, get feedback and answers;
  • Live, weekly lessons via Zoom (I'll send you a recording after each class), and a dedicated time to write;
  • The support of a small, select group of peers who are all working on incredible books;
  • Live monthly Q & As so you can ask more questions, or take the hot seat and receive direct feedback from me and your smart, motivated peers;
  • Two, 1-hour meetings with me to finesse your book idea and track your progress;
  • Accountability, support, and expert knowledge about what will help sell your book.


  • Plus, I will personally read every section of your proposal to tell you where you are on track and where you can improve.
  • This includes one final read of your completed draft  – with suggestions of what to add, cut and refine - before you send it to agents and editors.
  • An entire session on how to pitch agents and editors including how to write an attention-grabbing query letter;
  • A dedicated title-pitch to guarantee that your book's title is catchy and irresistible;
  • By the end, you will have a finished, polished book proposal that is vetted by an industry professional.
Joelle Hann -
Program Leader

Joelle Hann

As a publishing industry expert, I’ve seen countless brilliant authors go through the pain and frustration of trying to complete their book proposal alone. I knew had to share my knowledge to create a solution that would move people's world-changing ideas out of their heads and into bestselling books – where they belong!

Whether you are a first-time author, or a veteran author with a huge platform, the question is the same: How can we, together, create the best book possible? How can we create the most compelling book proposal that no publisher will be able to resist?

I ask you the hard questions so that you don’t have to wonder if you’re on the right track.

I’m dedicated to being your guide, your audience, and your cheering section - to the very end.

Book Proposal Academy

Don't waste your precious time and money wondering if you're doing it right. What you invest in this program is far less than you would spend figuring out the book proposal on your own. Agents and editors are buying. Make your dream a reality. Join us.

I'm ready to apply!

Join our exclusive cohort starting on Tuesday, September 7. There are only a few spots open—and they are already filling up. Apply now to see if you’re a good fit for the program. (If you’re not sure, apply anyway!)

I’ll be considering applications—and your book idea—carefully. If I think you have a good shot at selling your book, I’ll green-light you to enroll.

Fair warning: this is a transformative process. Going from wanna-be author to author-for-real is deeply gratifying. You won’t be the same on the other side—and that’s a good thing.

This is the last cohort in 2021. Take the course now and shop your proposal in early 2022. Get ahead of the curve.

Become the author you’ve always known yourself to be.

Let’s do this!

Apply for Fall!

Deadline to apply: August 16th.

I'm so ready to apply!

Book Proposal Academy Testimonials

Eileen Rosete. Founder, Our Sacred Women.

"BPA has been absolutely invaluable. It helped me not only really clarify my book idea but become more confident about it as I share it more with the world. I know when I start sharing my book proposal with prospective agents and publishers that it will be the best proposal I could offer."

— Our Womb Loss: A Compassionate Guide to Grieving & Healing After Pregnancy & Infant Loss (sold at auction to Sounds True Publishing, Nov. 2020)

Lucia Hawley

Lucia Hawley. Founder, Lean & Liberated.

"If you want to know you did everything you could to create the best book proposal possible, you should seriously consider doing Book Proposal Academy!"

— Weighing on Her Mind: How to Balance Left & Right Brains for Forever Weight Loss

Jen Mayer. Founder, Baby Caravan

Jen Mayer. Founder, Baby Caravan.

"I had tried twice before to write a book proposal. This time, working with Joelle and the cohort in BPA helped me cross the finish line. I truly wouldn't have been able to complete this project without the weekly guidance and support. Now I have a completed proposal and can happily say I'm super proud of the work we did together!"

— Fully Funded by Forty Weeks: The Freelancer & Small Business Owner's Guide to Parental Leave & Financial Resiliency

Catherine Amanda Gray, Unsilenced Woman.

"Joelle does an excellent job of holding students to high standards to produce our best work while also offering grace and encouragement to new authors learning to fit this work into busy lives."

— Proud Flesh: One Mother's Quest for Healing and Pleasure

Jeff Masters, The Masters Institute

Jeff Masters. Founder, The Masters Institute.

"The break down of the proposal and the stages of work was fantastic. It really worked for me. The 16-weeks with work and examples were very well thought-out, as were the examples for us to use as inspiration."

— The New Mind-Body Paradigm: Awakening Your Inner Wisdom to Experience True Healing

Tammy LaDrew, The Featherstone Institute

Tammy LaDrew. Founder, The Featherstone Institute.

"What an amazing journey! I could not have asked for a program that was more aligned with what I needed at this time. Your quality of presence made all the difference. It helped me hone in on my topic and stay engaged in the process, even when doubt threatened to swallow my momentum. Truly an amazing experience."

— Uncharted Territory: A Guide for Navigating Change, Challenge & Chaos

Jessika Marie, The Mavenhood.

"I could never have imagined the breadth and depth of the journey this course would take me on. It gave me confidence that there is a place for my words and my experience. Having the support of someone who is grounded, talented, and compassionate is the ultimate gift to a person who is just beginning. Anyone wanting to write a book, whether they are self-publishing or have their sights set on a big-5 publisher, can benefit from this process."

— She's Not Ashamed: A Woman's Guide to Reconciling Our Shame, Rewriting Our Stories, & Reclaiming the Heroine Within

Maggie Rintala. Health and fitness coach, DNS.

"Joelle has a sense about when and what I can handle, like a good mom who teaches you how to do your laundry and then locks you in the garage with it. This process has helped me have a book proposal: 100% I never would have gotten there alone."

— Radical Authentic Fitness: Abandon Perfection & Become Fit for Who You Are & What You Want

Jillian Turecki. Certified relationship coach.

"The whole process was very illuminating. In fact, there is no way I would ever have been able to write this book without this course! If you want to write a book, this is the way to go."

— WomanChild: 9 Relationship Truths to Unleash Your Self-Worth & Transform Your Love Life