You have great ideas for a book — maybe too many. For months (or years!), these ideas have been swirling around in your head, but you haven’t yet been able to:
- Choose which idea to focus on first
- Structure your book with clarity and purpose
- Create a roadmap that guides your actual writing
- Move from “thinking about writing” to producing actual pages that matter
- Figure out how to grab a publisher’s attention
If this is you, don’t worry. Many aspiring authors struggle with this exact challenge.
Which is why I created Develop Your Book Idea & Get Writing, a self-paced program that gives you the guidance, personalized feedback, and step-by-step process you need to finally move forward.
Get clear on your book idea, find focus, save time — and get writing.
Often, writers and thought leaders have more than one great book idea. But how do you know which one to start with?
How do you structure your book and map out a powerful table of contents?
How do you go from book idea to actual writing (and maybe even pitching)?
How do you set yourself up to write a book proposal that sells?
The people I work with are making a positive change in the world. But writers also need structure and camaraderie to get lift-off.
In my experience, book writing and proposal issues come down to one thing: getting very clear about your book idea.

Choosing and developing your unique book idea is the #1 challenge authors have.
Not figuring this out early is the #1 reason writers have tangled manuscripts later — and problems with their book proposals (so painful!).
And, it is THE #1 reason authors start writing but don’t continue. They don’t know where they’re going — or why.
That’s why this program is called Develop Your Book Idea & Get Writing.
This short, high-impact course is specifically designed to help you get launched on your book journey.
It sets you up to continue writing after course is over.
Now is the perfect time for this kind of work.
Agents and editors are signing deals. You want to be ready to catch their attention.
We begin with the most important piece of book writing: dialing in your book idea.
What to Expect
In Develop Your Book Idea & Get Writing, you will:
Craft your book concept
Focus on the idea that will take you through the entire book writing process
Map out your table of contents
See where you're going from beginning to end
Add on personal feedback— from an industry pro
You’ll have the option to add on a round of personalized feedback from me to sharpen (or broaden) your idea so that it’s a book idea
Get Help — and Camaraderie
Get inspired by motivated peers so you know you're not alone
Craft the "hook"
Craft the "hook" that you will share with agents and editors
Become an Author
Bring your dreams of becoming an author closer to reality!
I don’t run this course often. Act now! You’ll get:
Expert guidance by an industry professional
A community of peers participating in a safe space;
Carefully paced lessons that you can put into action right away;
Clear explanations and examples delivered at a manageable pace so you never get lost;
A supportive environment that motivates you to put pen to paper (or fingers to keyboard).
Joelle's workshop gave me exactly the knowledge, skills, practice, and encouragement I needed to take the next step in developing my teaching memoir. I learned an amazing amount in the four weeks of the workshop. Her level of professionalism is outstanding and I would highly recommend this workshop to anyone who is ready to develop their book idea.Mary Linda Sather

Which idea is the best idea for right now? How should your table of contents work? What chapter should you begin writing—the introduction? Chapter 1? Chapter 10?
This course answers these fundamental questions — and more. It sets you up to write your book, and write it soon.
No more waiting.
Working on a book proposal? This workshop sets you up to make that proposal sing.
Writing a non-fiction book? This course will prepare you to move on to the book proposal stage faster.

In this course we’ll go through all the key issues.
You’ll get valuable new insights about your best ideas, your writing habits, and get started on your book.
You have the drive. Now, get the structure and focus that will help you fulfill your book writing goals — before even more time slips away. Don’t miss this opportunity!
Find and focus your book idea, and develop your table of contents — in your own time!
Join us for step-by-step guidance!
Early Bird: Get a free bonus proposal template when you join by January 5
Join us and start right away!
000 days 00 hours 00 minutes 00 seconds

I’m a book coach, writer, and industry expert who’s taken countless projects — including best-sellers — through to publication.
I see far too many would-be authors start their projects only to give up. Or, they never start. Or, they work on their passion projects F-O-R-E-V-E-R (and then give up!).
It’s my mission to help you avoid these frustrating scenarios. Or, to dig yourself out if you’re already in one.
That’s what this course is all about.
Interested? If you want in, don’t wait!
How it Works
4 Self-Paced Lessons
Jumpstart your book structuring process in your own time.
Curated Curriculum
Each lesson builds on the last, and is designed for how writers actually learn and retain knowledge.
Watch Hotseats!
In Week 3 you'll witness on-the-spot coaching that will give you answers to the most frequently asked questions.
Optional Expert Feedback
I've read hundreds of manuscripts, proposals, and drafts. I know what works. Add on a round of personalized feedback on your final draft.
And, if that’s not enough, you also get a sweet BONUS:
On completion, you’ll be eligible to apply the cost of this program to the next Book Proposal Academy, my 6-month deep dive program, starting April 2026!
You could save more than $200!
I want you to get set up to WRITE — and then pitch — with confidence.
Success Stories

Eileen Rosete
The course was perfect for where I was at in my book writing process! It helped me not only clarify my idea but feel more confident and excited about it.

Nichole Ekman
This course was super helpful for clarity. My ideas are really percolating.

Mary Linda Sather
The course was just right for me—interesting, challenging, thought-provoking.
More Details
What You’ll Accomplish in DYBI
Week 1: Choose Which Book to Commit to
Make this essential decision right away. Learn how to evaluate your ideas and make a confident choice that energizes rather than overwhelms you.
Week 2: Express the Essence of Your Brilliant Book
Follow a foolproof framework to articulate your book’s idea. I’ve honed this framework with hundreds of clients. It helps you create the momentum to go forward into writing pages with confidence. Transform your floating idea into something concrete.
Week 3: Refine, Define, Go!
Watch as I work with others on their own unique book framework. Then revise your own book idea with deeper clarity. Super helpful!
Week 4: Create your Table of Contents
Create a chapter-by-chapter roadmap for your book that will guide all your future writing and impress editors and agents.
Optional: Submit work for final feedback!
At checkout, you can add on a round of personalized feedback. After you’ve completed the coursework, you’ll send me your finalized book idea and table of contents for review.
Program Access: Doors close January 17. Access the self-paced course until February 27.
This course is for you if:
- You’ve tried to start your book on your own but gave up when you had too many questions
- You’ve got two, three, four — or 10! — book ideas and don’t know where to start
- You want to set yourself up to continue writing through the year no matter what
- You want to minimize distractions by creating a foolproof plan
- You want to prepare for Book Proposal Academy by having extra time to think, organize, and write
- You don’t want another year to go by in which you don’t write your book!
This course is not for you if:
- You’re completely confident that your book idea already works
- You’re already very disciplined about your writing and thinking
- You know exactly where to start, and why
- You know how your book unfolds, chapter by chapter
- You want to write an unconventional book with no structure whatsoever
- You prefer to work in isolation, without any peer support or expert guidance
- You’re under contact and your editor loves what you’re doing.
This course is for you if you are ready to get clear, save time — and get writing. It provides the structure and support to put you on the right track.
As an author, you want your book to shine. You want to reach the people who are hungry for your story, your insight or your guidance — and you want to reach them soon.
Don’t spend any more time doubtful, distracted or confused. Don’t waste your energy wondering if you are on track or not. Sign up for Develop Your Book Idea & Get Writing — and start thinking like an author!
If you're thinking about writing a book, or have a few ideas and aren't sure if you want to commit to your project - I recommend Develop Your Book Idea & Get Writing. The course will help you get really clear on your book idea, so you can focus your writing and save time and energy. This course will help you move forward with your project.Jen Mayer, Baby Caravan, Founder & CEO of Baby Caravan
